by CMairiD »
Thu Jan 29, 2009 9:35 pm
[quote="AdamsHeating"]The CORGI brand I believe over the last 20 years has left an indellible mark on the public, I understand why the HSE don't want the current CORGI admin team to run it but surely they could have kept the logo and allowed CAPITA to change the structure and policies?[/quote]
Ah, but see, the HSE had no foresight way back when. The CORGI logo is trademarked to CORGI and not the HSE. So rightly, when CORGI go they take their property with them.
The new logo however belongs to the HSE. If Capita is removed, the brand stays with whomever next administers the scheme.
The second HSE screw up? They have left it way too late to raise awareness about the new scheme and its logo. All the published bumf indicates that logo was to be introduced to installers in January 09 and to the 'public' in March 09. How is one month going to undo the many years of CORGI brand awareness? Unless Capita do heavy national ads on telly and major national newspapers throughout March, I can't see how they can expect the public to understand the change from CORGI to GSR.
That, to me at least, has left a foot in for CORGI -- for the first couple of years, until the GSR brand becomes recognisable. Being CORGI registered may actually benefit RGIs who have to deal with the confused public about which card or logo they should expect. Let's face it: who wants to spend time explaining the change in registration schemes to a confused pensioner who only wants their boiler repaired?
Whilst not an RGI, I am someone that works in the gas industry and will have to deal the fall-out from the short-sightedness of the HSE, and I can tell you ... I'm not best pleased. I can't imagine what you RGIs are going to have to deal with.
